About
Operators talking to operators.
We build websites for local-service businesses and run the search work that gets them found. Most agencies in this category are staffed by people who have never priced a job or answered a call at eleven at night. We have. It shows up in what we build, what we charge, and what we refuse to sell you.
Who you are working with
Someone who's answered the phone mid-job.
We've quoted jobs at nine at night, chased an invoice through a slow month, and missed a call we couldn't afford to miss. That's not a résumé line: it's why the report is written in plain English and the price is on the site.
Real conversations about what the business actually needs, not a script.
Honest direction backed by the data, including when the data says wait.
Decisions made together, because it is your money and your market.
We have sat on your side of this table. We have paid an agency invoice at the end of a slow month and wondered what exactly it bought. That memory is why the report is written in plain English, why the price is on the site, and why we will tell you to spend less when spending less is the right call.
- 40+
- Trucks run across three states Payroll, dispatch, and the phone that had to ring
- $7M+
- Ad spend managed Across the major ad platforms, with our own money in it first
- 2
- Service businesses built from the back of a truck Quoted the jobs, chased the invoices, made the payroll
Operator history, before any of this. None of it is an agency result, and we will not present it as one.
Who built this
We have been on the other side of this transaction.
Siteshop Digital was started by Chris Policastro, who built two service businesses out of the back of a truck before running an agency, including a fence company that went from a backyard operation to $4M a year across three states, and $7M and change in advertising spend managed across the major ad platforms since. He has quoted the jobs, chased the invoices, and paid the agency invoice at the end of a slow month.
That is the whole founder story, and it is the only page it appears on. Everywhere else we say "we", because what you are buying is the work, not somebody's origin story.
- $4M
- Fence company peak revenue Operator history, before this
Why we do this
Good operators keep losing to worse ones with better websites.
The plumber who picks up at eleven at night, the electrician who never misses an appointment, the fence builder who has done it properly for twenty-five years. An unreasonable number of them have a site a nephew built in 2014 that does not load on a phone and has no way to call from it.
It is not their fault. They are busy doing the work, and their job is fixing the leak, not reading about schema markup. Then every agency they call wants a five-figure retainer and a ninety-day discovery phase before anything ships.
That is the gap this exists to close. Builds are $1,500 to $3,000+ one-time. Search retainers start at $1,500/mo and you climb them only as results earn it. You own everything either way.
- 01 Outcomes, not a recipe to copy
- We'll tell you exactly what changes for your business and why. We won't publish the step-by-step method as a checklist you could hand to a freelancer instead. The value is in doing the work, not in the how.
- 02 Publish the price
- If a price only exists after a discovery call, the call is the sales tactic. Ours are on the site, and the number in the conversation is the number on the invoice.
- 03 Own your own assets
- Domain in your registrar, backups in your drive, content yours. Leaving should take five minutes and cost nothing. Hostage-free is a contract clause, not a slogan.
- 04 Say the unprofitable thing
- A new site with no search work behind it will look better and still be hard to find. We would rather tell you that up front than let you discover it in six months.
- 05 Show the work, not the deck
- No ninety-day strategy phase. You see what shipped, where rankings moved, and what is queued next, every week, in plain English.
What you get either way
- 01 Build and rank The site, and the search work behind it
- 02 Hostage-free Domain and backups stay in your accounts
- 03 Published pricing No “request a quote”
- 04 Rank-safe migration Existing rankings carried across
- 05 Operator-built We have run service businesses
- 06 Timeline in writing Agreed up front, before you commit
Free snapshot · paid teardown
Send us your site: 300+ points, worked by hand.
A short, sharp look: the top handful of findings, scored, delivered by email. What's broken, in plain English.
Want the full punch list? The Deep Audit is $1,500: the same crawler and link indexes the top-tier agencies run, plus live map-pack checks town by town and AI-assistant citation checks almost nobody local does. 300+ points across all 14 categories, plus a prioritized 90-day plan. Credited in full toward your first month if you hire us within 60 days.
Snapshot delivered in a few business days
It's yours either way. Hand it to your own developer, or your own AI, and it still pays for itself. If you hire us, it costs you nothing.
Site & search audit · what we check
300+ points
- Crawl, indexation and site security 30 pts
- Duplicate signals, structure and internal links 39 pts
- Speed and Core Web Vitals 28 pts
- The experience on a phone 14 pts
- Money pages: content, depth and freshness 24 pts
- Structured data and the trust surface 20 pts
- Search demand and the keyword map 20 pts
- Google Business Profile 20 pts
- Reviews and reputation 16 pts
- Local presence: map results and directories 20 pts
- AI search and assistant citation 22 pts
- Link profile and authority 20 pts
- The operators beating you 22 pts
- Turning visits into calls, and counting them 24 pts
The Snapshot is the top handful of these, free. The Deep Audit is all 14 categories, 300+ points, scored, with a 90-day plan and the full point-by-point appendix. No account, no card either way.
Ready to stop losing customers to the guy with a better site?
Fifteen minutes, no discovery deck. We'll tell you what we'd build, what we'd rank, and what it costs. And if we're not the right fit, we'll say that too.