Send us your site. We audit it by hand.

What's checked, every time

300+ points. Real numbers.

• 01 Crawl, indexation and site security 30 pts A full crawl of the site plus a per-URL check against Google's own index: what's actually indexed, what Google found and dropped, redirects, sitemap health, certificate and security exposure, and whether anything has been filed against the domain. The same class of crawler a top-tier agency runs.
• 02 Duplicate signals, structure and internal links 39 pts Whether your pages add up or cancel each other out: duplicate titles and descriptions, canonicals, two pages chasing the same search, orphaned pages nothing links to, and whether every town and service you sell has a page.
• 03 Speed and Core Web Vitals 28 pts A real Chrome performance run: how long a visitor waits before your page is usable, measured against the load thresholds Google actually ranks on, with the specific things making it slow.
• 04 The experience on a phone 14 pts What most of your visitors really see: whether the number dials on tap, whether the buttons are reachable one-handed, and how the site behaves on a phone on a job site rather than on a desktop.
• 05 Money pages: content, depth and freshness 24 pts Whether your money pages answer what a buyer types, in enough depth, recently. That includes the pages that have quietly gone stale and the ones losing ground month after month.
• 06 Structured data and the trust surface 20 pts The machine-readable facts about your business, and whether a buyer can verify who you are: markup, your knowledge panel, licence and insurance, and the people behind the work.
• 07 Search demand and the keyword map 20 pts What people in your towns actually search for, how much of it has money behind it, which terms are worth the effort, and which of them you have no page for at all.
• 08 Google Business Profile 20 pts Every field on your Google Business Profile, from categories and service area to photos, posts and the tracked link that lets profile calls be counted at all.
• 09 Reviews and reputation 16 pts How many reviews you have, how fast they arrive, how quickly you answer, what they say, and how all of that compares with the operators currently holding the map results.
• 10 Local presence: map results and directories 20 pts Whether you appear on the map, town by town and service by service, plus where you're listed correctly across the directories that carry weight and where your details are wrong.
• 11 AI search and assistant citation 22 pts Whether the assistants your buyers ask can read your site at all, and whether they name you or name someone else when a buyer asks who to call.
• 12 Link profile and authority 20 pts Your link profile against the operator ranking first: what's earning authority, what's toxic, where the gap is, and which listings your competitors already hold. The same class of link index a top-tier agency runs.
• 13 The operators beating you 22 pts Your position against the operators actually beating you, across every category above, plus who's buying ads on your terms and what those clicks cost.
• 14 Turning visits into calls, and counting them 24 pts Where a visitor gives up before calling, and whether calls and form fills are being counted at all, because a lead nobody counted is a lead nobody can improve.

Every point, listed. The report ships with the full appendix of everything checked, category by category.

FAQ

The audit: answered.

What it covers, what it costs you, and what happens after. If it's not here, ask.

What does the audit actually check?

A full technical crawl and link-profile pull, a real Chrome performance run and Core Web Vitals, mobile render and click-to-call, Google Business Profile completeness and post activity, reviews and response rate, map-pack visibility checked town by town, service-area coverage, on-page and structured data, directory listings, the AI citation gap across the assistants your buyers actually ask, AI-search readiness, and a named comparison against your best-ranked local competitor. 300+ points across 14 categories in total.

What's the difference between the Snapshot and the Deep Audit?

The Free Snapshot is the top handful of findings, scored, in plain English: what's broken, not a full punch list. The Deep Audit, at $1,500, is 300+ points worked by hand across all 14 categories, plus a prioritized 90-day plan. Credited in full toward your first month if you hire us within 60 days.

Is this instant?

No, and we would rather say so plainly. A person builds each one by hand, which is why it is worth reading. The Snapshot arrives in a few business days. Send your site and your Google Business Profile and it comes back as a proper document rather than a screen full of automated scores.

How is this different from PageSpeed Insights?

PageSpeed tells you about your page load. We tell you what you are losing in customers, where, and what to fix in priority order, including the Google Business Profile and local-search side, which PageSpeed does not look at at all.

Will you spam me after?

No. One follow-up email, no drip campaign, no list. If you want to talk, you book a call. If you do not, you do not hear from us again.

Is there a paid version?

Yes: the Deep Audit, $1,500. 300+ points, worked by hand across 14 categories: the same crawler and link indexes the top-tier agencies run, live map-pack checks town by town, and AI-assistant citation checks almost nobody local does. Credited in full toward your first month if you hire us within 60 days. It's yours either way. Hand it to your own developer, or your own AI, and it still pays for itself. If you hire us, it costs you nothing.