Roofing demand spikes with weather and collapses between storms, so the winner is whoever is already ranked when the hail lands. That is a map-pack and service-area problem, not an ad-budget one.
Industries
Every trade searches differently.
Roofers get searched for one way, plumbers another, contractors another again. An agency that runs one template across every trade is targeting queries most of their clients' customers never type. These pages are named after what people actually search in each trade, because that is the whole job.
Trades we work in
General contracting buys are slow, referral-heavy and heavily researched. The site is where a referral gets confirmed or quietly dropped. Published work, published process, published pricing ranges.
Two businesses in one: emergency calls that convert in minutes, and maintenance plans that pay for the slow season. They need separate routes through the site and separate search terms.
Emergency intent is the highest-value and least forgiving traffic in local search. If the number is not thumb-reachable and the map pack does not have you, the call goes to whoever is next.
Nobody signs a remodel off a stock photo. The search work brings them in; the published project library and honest cost ranges are what keep them from bouncing to the next quote.
Panel upgrades and EV charger installs are high-ticket, high-intent, and still missing from most electricians' sites entirely. That gap is the opportunity.
The recurring plan is the whole business, and most sites bury it under one-time prices. Per-pest pages plus a plan-first funnel is the fix.
Portfolio-led, price-sensitive, and decided on a phone. Interior, exterior, commercial. Each searches differently and each deserves its own page.
Same-day repair searches convert immediately; installation searches are worth ten times as much and take longer. One page cannot serve both well.
Residential and commercial cleaning are different buyers with different budgets and different search terms. Splitting them is usually the single biggest win available.
Removal, trimming, stump grinding and storm response each carry their own demand, and storm work spikes exactly when your competitors' sites go down under load.
Weekly maintenance and a fifty-thousand-dollar install are not the same customer. The site should route them apart from the first click.
House washing, driveways, decks, commercial work: each carries its own demand and its own price expectation. Architecture we have shipped in this trade, rather than theorised about.
14
Fence Company Marketing
The trade we ran ourselves. Residential and commercial are two different sales.
A backyard privacy fence and a commercial perimeter bid are decided by different buyers looking for different proof. Split the routes, and give gate service the same-day page it actually needs.
Pool service, restoration, locksmiths, mobile detailing and the rest: not listed here yet, still work we take. Ask about your trade.
What you get either way
- 01 Build and rank The site, and the search work behind it
- 02 Hostage-free Domain and backups stay in your accounts
- 03 Published pricing No “request a quote”
- 04 Rank-safe migration Existing rankings carried across
- 05 Operator-built We have run service businesses
- 06 Timeline in writing Agreed up front, before you commit
Free snapshot · paid teardown
Send us your site: 300+ points, worked by hand.
A short, sharp look: the top handful of findings, scored, delivered by email. What's broken, in plain English.
Want the full punch list? The Deep Audit is $1,500: the same crawler and link indexes the top-tier agencies run, plus live map-pack checks town by town and AI-assistant citation checks almost nobody local does. 300+ points across all 14 categories, plus a prioritized 90-day plan. Credited in full toward your first month if you hire us within 60 days.
Request My Free Audit
Snapshot delivered in a few business days
It's yours either way. Hand it to your own developer, or your own AI, and it still pays for itself. If you hire us, it costs you nothing.
Site & search audit · what we check
300+ points
- Crawl, indexation and site security 30 pts
- Duplicate signals, structure and internal links 39 pts
- Speed and Core Web Vitals 28 pts
- The experience on a phone 14 pts
- Money pages: content, depth and freshness 24 pts
- Structured data and the trust surface 20 pts
- Search demand and the keyword map 20 pts
- Google Business Profile 20 pts
- Reviews and reputation 16 pts
- Local presence: map results and directories 20 pts
- AI search and assistant citation 22 pts
- Link profile and authority 20 pts
- The operators beating you 22 pts
- Turning visits into calls, and counting them 24 pts
The Snapshot is the top handful of these, free. The Deep Audit is all 14 categories, 300+ points, scored, with a 90-day plan and the full point-by-point appendix. No account, no card either way.
Ready to stop losing customers to the guy with a better site?
Fifteen minutes, no discovery deck. We'll tell you what we'd build, what we'd rank, and what it costs. And if we're not the right fit, we'll say that too.