The plumbing under the rankings.

Ongoing technical upkeep is inside the Local Engine at $1,500 a month, which also carries pages built or optimised every month, the profile worked every week and the review engine, all agreed in writing per engagement. The Market Engine at $3,000 a month runs the same upkeep across every market you serve. A one-off teardown is priced as Deep Audit work against the size of the site: $1,500, credited to month one if you hire us within 60 days, back in a few business days, which is enough to tell you whether the technical side is your actual problem.

There are four common reasons and they are checkable in order. Nothing links to the page so Google never found it. A setting blocks it, either in the site's robots file or in a tag on the page itself. Google found it, decided it duplicates a page it already has, and kept only one. Or the page is genuinely too thin to be worth storing. Each of those has a different fix, and guessing between them is how a month gets spent rewriting copy that was never the problem.

It affects rankings, and it affects revenue more. Google uses loading measurements as a ranking input and publishes the bars: main content visible within 2.5 seconds, a response to a tap within 200 milliseconds. Speed is rarely the single reason a page does not rank. It is very often the reason a page that ranks does not convert, because a customer standing in a driveway with one bar of signal does not wait. We measure on mobile for that reason, never on a desktop connection.

Schema is a label written into the page code telling Google what the thing on the page actually is: a local business, a service, a review, a frequently asked question. It does not make you rank higher on its own. What it does is make you eligible for the richer results that take up more space on the page, and it makes your content easier for AI answer engines to lift and cite correctly. For a local service business the local business and service labels are the two that matter.

Usually a lot of it, and the sooner the better. The typical cause is simple: the new site shipped with new addresses for every page, the old ones now lead nowhere, and every ranking Google had built against them was pointed at a dead end. The fix is a redirect map, one old address to one new address, plus a crawl to catch what got missed. Recovery is rarely total if a year has passed, and we will tell you what looks recoverable before you spend anything.

Often no, and this answer costs us work. A recently built site on a decent platform usually clears all three gates already, and paying for a technical program on top of that is buying a solved problem. The exceptions are worth checking: a site moved from another platform, a site with more pages than the owner can name, or a site where new pages take weeks to appear in Google. The free audit will tell you which one you are in without a sales call attached.