The map pack is where local buying decisions get made, and it is a different ranking system from the blue links. Proximity, prominence, relevance. Worked in that order, town by town.
See where you stand on thisSearch
SEO Services worked, not reported on.
Search is not one job. It is six that compound: on-page, off-page, the profile, content, reviews, and now the AI answers buyers read instead of a results page. Start on the Local Engine. Move up to the Market Engine when you are ready to own more than one town.
The search line
Categories, services, products, posts, photos, Q&A and review replies, kept moving. A claimed profile is a starting line, not a result.
See where you stand on thisThe same work the big-budget programs do, scoped to what a local operator can carry. Fewer terms, chosen better, worked until they hold.
See where you stand on thisTitles, headings, body copy: rewritten so the page states its answer instead of circling it. This is also what makes a page extractable by AI search, which is increasingly the same job.
See where you stand on thisEarned placements, supplier plus association listings, unlinked-mention reclamation, local press. No purchased links, no private networks: those are a penalty with a delay on it.
See where you stand on thisWhether Google can crawl it, index it, and load it fast enough to count. Unglamorous, and the reason plenty of good content never ranks.
See where you stand on thisA request that goes out while the job is still fresh, and replies that read like a person wrote them. Review volume and response rate both feed local ranking, and both are within your control.
See where you stand on this08
AI Search Optimization
Getting cited in ChatGPT and Perplexity, and in Google's AI Overviews. Almost nobody local sells this.
Buyers increasingly ask an assistant who to call and never see a results page. We track whether you are cited, build the entity signals that make you citable, and shape content the engines can quote.
See where you stand on thisThe full teardown with keyword and opportunity research attached: what you could rank for, what it is worth, and what is standing in the way. The free audit is the short version of this.
See where you stand on thisGoogle Analytics, Search Console and call tracking wired so a lead can be traced back to the search that produced it. Without it, every report is an opinion.
See where you stand on this Book a 15-Minute Call
Not sure which of these you need? That is what the call is for.
Page one, mapped
This is what your buyers actually see.
A real page one for a real trade search, captured this month. Ads take the top. The map pack holds exactly three spots, and it's the only block on the page with a phone number in it. The first true blue link starts most of a screen down.
Every block is winnable, and each one is won differently. That's the whole job: ranking the site, holding a map-pack spot, and being the answer the AI assistants quote. One at a time, in the right order for your town.
Real capture, August 2026. Business names, photos and phone numbers belong to third parties and are blurred.
What you see monthly
The instruments, not a mystery invoice.
Every month you see the same panels we work from: where the traffic came from, what it did, which searches moved, and where the map pack stands town by town. Sample panels below, illustrative data, labeled as such.
What you get either way
- 01 Build and rank The site, and the search work behind it
- 02 Hostage-free Domain and backups stay in your accounts
- 03 Published pricing No “request a quote”
- 04 Rank-safe migration Existing rankings carried across
- 05 Operator-built We have run service businesses
- 06 Timeline in writing Agreed up front, before you commit
Pricing
Published pricing. No request a quote.
Most agencies in this category make you sit through a call before they will tell you whether you can afford them. Here are the numbers instead. Every tier says who it is for, what happens each month, and what is not in it.
01 Search
Search & SEO
The ongoing work that decides whether anyone ever sees the site you paid for.
Start on the Local Engine. Move up to the Market Engine when you are ready to own more than one town, and to the In-House Engine when you want a marketing department without the hire.
One crew, one town, and the phone should ring more than it does.
Local Engine
A partner on your team.
$1,500 per month
Get found where you already work: the map pack and the searches that ring the phone.
Book a CallEverything in it
What happens monthly
- Your site's pages worked every month
- Your Google Business Profile worked every week
- A steady stream of review asks going out, and replies drafted for approval
- Your listings kept clean and consistent across the directories that carry weight
- Technical health watched, so nothing on the site quietly breaks
- An AI-search baseline tracked
- A plain-English monthly report, and a real call to go through it
What you'll see
- Movement on your core services in the map pack first, because that is where the calls are
- More reviews landing every month, and every one of them answered
- A named list each month of what shipped, what moved, and what is queued next
Not included Multi-market page coverage, expanded listings and the AI-search program at full strength are the Market Engine. We would rather tell you when you are ready for it than sell it to you early.
What moves the number The price is flat. What changes is where the effort points: a harder town, or more services, means the same monthly hours aimed at fewer targets, and we say which before you sign. Page counts and posting frequency are agreed in writing per engagement, so scope cannot quietly drift.
Local SEO Google Business Profile Management Review Management
Several services or several towns, or one town where you want the whole engine rather than part of it.
Market Engine
Your in-house SEO specialist.
$3,000 per month
Own every town you serve: coverage pages, AI-search visibility, listings everywhere that counts.
Book a CallEverything in it
What happens monthly
- Everything in the Local Engine
- A page program across every town you serve
- The AI-search program at full strength, included rather than added on
- Listings and directories expanded, not just cleaned
- Content built to be quoted, not just to rank
What you'll see
- Coverage in towns you were invisible in, not only the home town
- Your business named in AI answers when a buyer asks who to call
- A listing footprint that matches how big you actually are
? Who should I call for emergency drain cleaning near me?
Assistant
Three local options with same-day availability. Your Business is the one most often named for emergency work, with same-day service and the strongest recent review record of the three.
Sources yourcompany.com Business Profile
Not included Placements on other platforms, PR-grade link campaigns, social management, video creative and conversion testing are the In-House Engine, and it is capacity-capped.
What moves the number How many markets and how many services. The price is flat, and the page program inside it is agreed up front, in writing, so the scope cannot quietly drift.
Small Business SEO AI Search Optimization Conversion Rate Optimization
Operators who want a marketing department without the hire.
In-House Engine
A marketing department without the hire.
$6,000 per month
Everything, run for you: search, content, placements, PR-grade links, social presence, video creative, conversion work, quarterly strategy.
Book a CallEverything in it
What happens monthly
- Everything in the Market Engine
- Placements on established platforms your buyers already trust
- Link campaigns pitched to real publishers
- Your social profiles kept alive and on-brand
- Video creative for the jobs you want more of
- Conversion testing on the pages that already get traffic
- A quarterly sit-down on where the business goes next
What you'll see
- A presence across platforms that reads like an in-house team runs it
- More of the traffic you already have turning into booked work
- A named plan each quarter for where the next dollar goes
Not included We still do not sell paid ad management, and we still will not commit to a monthly number of editorial links. Both get the same answer at every tier. This tier is also capacity-capped: a few seats, run deep, and we will say plainly if one is not open yet.
What moves the number Capacity, not scope creep. We run a small number of these engagements at a time so the work stays deep rather than spread thin across too many accounts.
Link Building AI Search Optimization Conversion Rate Optimization
Contract terms Search work runs on a 90-day initial term, then month to month. Foundations take a quarter to show real movement, and we would rather say that up front than sell you month one twice. After the first 90 days you stay because it's working, not because a contract says so.
Link acquisition campaigns
Scoped separately
Editorial links are earned from real publishers one at a time, so on the Local and Market Engines they are quoted as a campaign with named targets rather than dropped into a retainer as a monthly quota. Included in the In-House Engine.
Nobody can guarantee links. An agency that promises you a number of them every month is either buying them or not delivering them, and you end up paying for both.
Website builds is priced separately and published in the same detail. See what a build costs .
Not sure which row is yours? Send us your site and we'll tell you plainly, free.
Ready to stop losing customers to the guy with a better site?
Fifteen minutes, no discovery deck. We'll tell you what we'd build, what we'd rank, and what it costs. And if we're not the right fit, we'll say that too.